Find the right searches
Understand the questions and buying intentions that matter to your business.
Microsoft Advertising / JessBoost
A new place to find your next customer.
Your customers don't all search in the same place. We help you plan, run and improve Microsoft Advertising campaigns with relevant messages, sensible tracking and a clear view of what happens after the click.
Search & BingShoppingPerformance MaxCustom quote
CAMPAIGN CANVAS / EXAMPLEInteractive
Sponsored · Example business
Business IT Support | Example Provider
Explore services, availability and how to request help for your business.
Goal: Relevant enquiriesSearch campaigns can help reach people actively looking for a relevant service.
Illustrative ad concepts, not actual placements, forecasts or live account data.
The bigger picture
More than launching an ad.
Microsoft Advertising can open up another way to meet people already exploring solutions. But another platform only makes sense if it fits your audience, margins and goals. We start there—not with an assumption that every business needs every campaign type.
Make the click relevant
Bring ad messaging and landing-page content into the same conversation.
Measure real actions
Review calls, forms or purchases—not clicks without context.
What we work on
Built around the campaigns you actually need.
We can help set up Microsoft Advertising from scratch or take a close look at an existing account. The right mix depends on your website, commercial goals and available tracking.
We don't treat Microsoft Advertising as a copy-and-paste version of Google Ads. Search behaviour, available inventory and performance need their own review.
Search advertising
Intent-led keyword planning, ad copy, negative keyword reviews and landing-page relevance.
Shopping campaigns
Product feed readiness, campaign structure and purchase tracking for eligible stores.
Performance Max
Review campaign suitability, available creative assets, audience signals and goals.
UET and conversion tracking
Plan measurable actions, review tag setup and check whether campaign data is useful.
Our approach
A clear plan, with room to learn.
Each stage has a practical purpose. There are no guaranteed results; optimisation comes from checking how real campaigns perform.
01
Understand
Business goals, audiences, account history and landing pages.
02
Set up
Campaign structure, ads, tracking and agreed budgets.
03
Review
Queries, placements, conversion quality and spend patterns.
04
Improve
Refine campaigns and report on meaningful outcomes.
What gets checked
Click to explore a campaign health check.
Good campaign management needs a few fundamentals working together. Select the areas you'd like to discuss; nothing is submitted or saved.
The selections are a page demonstration, not an automated Microsoft Advertising audit.
Select a topic to explore.
Common questions
The important things, answered simply.
Is Microsoft Advertising the same as Bing Ads?
Microsoft Advertising is the platform used to manage campaigns that can appear across Microsoft advertising inventory, including Bing search experiences. Exact placements depend on campaign settings and eligibility.
Should we use it alongside Google Ads?
Possibly. It depends on your audience, budget and account data. We assess whether there is a useful opportunity rather than recommending a second platform by default.
Can Microsoft Advertising work for online shops?
Shopping-related campaign formats may be suitable for eligible stores with a prepared product feed and dependable purchase tracking. The right format depends on your catalogue and market.
How do you measure results?
We first agree on meaningful actions such as enquiries, qualified calls or purchases. Microsoft Advertising uses UET for conversion measurement and certain remarketing functions. Tracking needs configuration and testing.
What does management cost?
Microsoft Advertising management is quoted for each project based on campaign scope, tracking work and support requirements. Advertising spend is separate from the management fee.
A practical next step
Want to know if Microsoft Advertising fits?
Tell us what you sell, who you want to reach and whether you already run campaigns. We'll talk through the sensible next steps, without promising results before seeing the data.