Relevant searches
Group keywords by what people actually need. Review search terms and exclude irrelevant traffic where appropriate.
16 / JessBoost / Search Engine Advertising
Show up for the search. Make the click count.
Search advertising can put your business in front of people looking for something you offer. The important part is what happens next: a relevant ad, a useful page and a clear way to get in touch or buy.
From €550 / month managementAd spend separateScope agreed upfront
Search campaign studioCLICK TO EXPLORE
commercial cleaning quote
Sponsored · example-business.com
Office Cleaning Quotes | Example Business
Tell us what you need, explore the service and request a tailored quotation.
View service options01 / INTENTA service with purchase intent
02 / MESSAGEAn ad that explains the offer
03 / PAGEA quote page that matches
Illustrative ad preview, not a live Google result or performance forecast.
The difference between clicks and customers
Getting attention is one thing. Giving it direction is another.
Someone searching for a service has a question in mind. They might need a price, an appointment, an alternative supplier or simply reassurance that you can help.
SEA (Search Engine Advertising) helps position paid search ads alongside relevant searches. But an ad alone cannot fix a confusing landing page, missed calls or conversion tracking that counts the wrong actions.
We look at the journey as a whole. That means understanding who should see your ads, what you want them to do and whether the experience after the click makes sense.
Three things to get right01 02 03
A straightforward foundation for paid search.
A useful next step
Make the ad message consistent with the landing page, so visitors find what they expected.
Reliable measurement
Track meaningful actions, such as qualified enquiries or purchases, and use them to guide decisions.
Interactive campaign review
Where should we focus first?
Choose a common advertising challenge. This is how we would think about it before changing bids or budgets.
FIRST CHECK / INTENT
Does the ad match what people are searching for?
Review search terms, ad wording and the destination page together. A click from the wrong search—or a useful click sent to an unclear page—can make a campaign look busy without helping the business.
What SEA management can include
The work behind a campaign that stays useful.
Every account is different. We agree priorities, access, reporting and management scope before work begins.
- Discovery of goals, service areas and conversion actions.
- Campaign and ad-group planning around search intent.
- Keyword research, match-type choices and negative keywords.
- Ad copy and relevant supporting ad assets.
- Landing-page relevance and conversion recommendations.
- Conversion tracking checks and reporting.
- Search terms, budget and bidding reviews as data becomes available.
How JessBoost approaches SEA01 02 03 04
Decisions you can follow.
Understand
What does a good enquiry or sale look like? What can the business support?
Prepare
Set up campaign structure, messaging, destinations and conversion measurement.
Launch & learn
Check delivery and early signals. Give the campaign time and data to develop.
Improve
Review searches, cost, lead quality and landing pages; adjust with a clear reason.
A note on budgets
Spend should follow the goal, not a made-up formula.
SEA management starts from €550 per month at JessBoost. The amount paid directly to the advertising platform is separate.
We don't promise a fixed cost per lead or a certain number of sales. Competition, geography, conversion rates, seasonality and offer quality vary too much. We can, however, explain what we'll measure and which decisions the available data supports.
Google Ads offers broad, phrase and exact keyword match types. The right combination depends on the campaign and available signals—not a single rule that suits every business.
Frequently asked questions
Before you invest in paid search.
What is the difference between SEO and SEA?
SEO focuses on improving organic discoverability over time. SEA pays for eligible ad placements, often on search results pages. They can support each other, but are managed and measured differently.
Do you only manage Google Ads?
Google Search is a common starting point. We can discuss other paid-search channels if they're relevant, but the exact channels should be agreed in your proposal.
Is the advertising budget included in the management fee?
No. JessBoost SEA management starts from €550 per month. Platform ad spend is an additional cost, and campaign scope is agreed upfront.
How quickly will I see results?
Paid ads can become eligible to appear after launch and approval, but meaningful optimisation needs reliable conversion data and enough time to identify patterns. We won't promise a fixed result date.
What if we're getting clicks but not customers?
We'd examine search terms, ad messaging, landing pages, tracking and the quality of enquiries. Sometimes the answer is better targeting; sometimes the page or offer needs attention.
Let's make the next click useful
Want paid search to make more sense for your business?
Tell us what you're advertising, where your customers are and what a useful result looks like. We'll discuss the practical next steps.