Can search engines reach the page?
Review crawl responses, robots directives, internal paths, redirect chains and accidental blocks.
Technical SEO / website foundations
Make your website easier to find. Easier to understand.
Great content needs a website that search engines can discover, access and interpret. We find technical obstacles, prioritise what matters and turn audit findings into actionable improvements.
Crawlability · Indexing · Canonicals · Redirects · Site structure
GET /services/example/ → 200 OK
NOTICE /old-service/ → 404 not found
CANONICAL /services/example/ → self-referencing
STATUS prioritise → fix → validate
Illustrative diagnostics only — not a live site crawl.
A practical foundation
Find the obstacle before you chase the symptom.
Technical SEO isn't about running a tool and handing you a long list of warnings. It's about understanding which issues prevent important pages from being discovered, interpreted or used effectively—and agreeing what to fix first.
Which version belongs in search?
Check indexability, canonical signals, XML sitemaps, duplicates and page-level directives.
Is the content technically clear?
Inspect rendering, structured data where relevant, mobile usability and technical page signals.
Interactive diagnostic console
Same website. Different technical problems.
Select an example URL to understand what an audit might reveal. Each scenario illustrates a different failure, along with the next sensible investigation or fix.
JESSBOOST / CRAWL & INDEX LABDEMO DATA · NO LIVE SCAN
https://example.com/services/old-service/404 NOT FOUND
HTTP response404
Index directiveNot applicable
Canonical signalNone
REVIEW REQUIRED / PAGE NOT FOUND
A page that no longer exists.
The URL returns a real 404 response. That's correct if the content is permanently gone with no relevant replacement, but a problem if important internal links still point to it.
Recommended next step
Check referring internal links and the sitemap. If there is a genuinely equivalent new page, consider a direct permanent redirect.
A successful 200 response or valid canonical does not guarantee that Google will index a page.
What we work on
Technical improvements with a clear reason.
Crawl and index diagnostics
Google Search Console, Screaming Frog and focused checks to identify coverage issues, access problems and unintended exclusions.
Redirects, canonicals and migration hygiene
Trace moved URLs, reduce unnecessary hops and resolve conflicting signals without blindly redirecting every 404.
Site architecture and internal discovery
Help important content remain reachable through meaningful internal links and accurate XML sitemaps.
Rendering, speed and structured data
Investigate JavaScript rendering, relevant Core Web Vitals and valid schema markup where appropriate.
How we work01 / DISCOVER 02 / DIAGNOSE 03 / IMPLEMENT 04 / VALIDATE
From audit findings to tested fixes.
Understand the site
Agree business priorities, access needs, platforms and the pages that matter.
Investigate the cause
Check crawls, index signals, responses, rendering and templates.
Fix deliberately
Work through prioritised recommendations, with backups and checks where needed.
Check the outcome
Verify technical changes and monitor Search Console as search engines process them.
Frequently asked questions
Technical SEO, made understandable.
What is a technical SEO audit?
It's a structured review of whether search engines can access, interpret and understand important site pages. We look at responses, directives, internal discovery, duplicates, rendering and other technical signals.
Can you guarantee a page will be indexed?
No. Technical changes can make a page eligible and easier to process, but search engines decide whether to index it. A valid 200 response alone does not guarantee inclusion.
Should every 404 page be redirected?
No. A 404 is appropriate when the page is truly gone and has no relevant replacement. A permanent redirect makes sense when a closely matching replacement exists. Blindly redirecting unrelated pages can confuse visitors and search engines.
What is a canonical URL?
A canonical signal indicates which URL you prefer when there are duplicate or very similar versions. Search engines consider the signal alongside others and may select a different canonical.
Do you work with WordPress and other platforms?
Yes. We can review WordPress sites and custom-built or other-platform websites, although implementation options and developer access will differ.
How much does technical SEO cost?
Scope depends on the size and complexity of the website, existing issues and whether we implement the solutions. We provide a custom quote after understanding the site.
Get a clearer technical picture
Discuss a technical SEO audit ↗Find out what is holding your website back.
Share the site and the issues you're seeing. We'll discuss a sensible audit and implementation scope.